Your financial journey requires vision, and a clear understanding of the path ahead. It requires careful planning and navigation of the market landscape to ensure you reach your investment destination.

We are committed to taking that journey alongside you, ensuring that every step we take together safely moves you towards achieving your investment goals.

We have been hard at work growing our team and investment capabilities to best support you on this journey – ensuring we have depth of skills and experience across the full investment spectrum to deliver consistent investment outcomes for you.

Counterpoint Asset Management was founded in 2012 and is a multi-strategy boutique asset management business which places the highest priority on the stewardship of clients’ assets. At inception, Counterpoint’s expertise was weighted towards asset allocation and the construction of multi-asset portfolios. In subsequent years, the firm added further skills and experience to augment their stock picking and credit analysis ability. 

In March 2020, Counterpoint merged with value manager RECM. The transaction saw RECM and Merchant West Holdings (Pty) Ltd acquire a joint controlling shareholding in the consolidated business. In September 2020, Counterpoint acquired Bridge Fund Managers – adding further depth and scope to the investment team, particularly in the dividend equity and listed property space. Combining assets and skills to create a multi-strategy investment firm not only enhances Counterpoint’s ability to deliver on a wide range of investment mandates, but importantly, scale also allows for an incremental reduction in costs to clients over time.


Integrity and trust are important building blocks of any brand in the investment management industry. Counterpoint’s research and investment framework allows us to deliver risk-adjusted real returns without taking out-sized risks on our clients’ behalf. Every security trading below its fair value needs to be assessed against the broad macro environment to ensure that it is still attractive given the current circumstances and various factors at play in the market. Value can therefore not be assessed in isolation from the investing environment at the time. In addition to this, one has to take note of the context in which value is assessed.

Our edge is in our research and investment framework, our way of thinking and the way in which we interpret publicly available information. This interpretation is unique to Counterpoint and a product of the composition and collective experience of our team. Our edge is also behavioural. We seek to exploit the behavioural biases of market participants in general (herding and chasing momentum). Our disciplined approach, applied within our research and investment framework, offers a compelling risk-adjusted version of value investing that is unique to Counterpoint and that represents an evolution of multi- strategy investing that is relevant today.



We treat our customers fairly


We always act with integrity


We strive for excellence


We strive to build a company that people want to
work for and are proud of


We are humble in success and strong in failure


We invest in our people and foster a culture
of continuous learning


We are willing to challenge the status quo

5th Floor, Protea Place, 40 Dreyer Street
Claremont, Cape Town, 7735

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