In music, counterpoint is the relationship between voices that are harmonically interdependent, but independent in rhythm and contour. Most commonly identified in classical music, the term originates from the Latin punctus contra punctum meaning "point against point."

The harmonizing or blending of independent items to achieve a different result has many connotations in the asset management industry. At Counterpoint, we look at the markets and aim to understand each counter, security, asset class and theme, seeking opportunities to combine these in portfolios that achieve a harmonious, risk-adjusted outcome.


We strive to be our clients’ preferred asset manager by focusing on a cost efficient service and delivering consistent long-term returns in excess of our benchmarks on a risk-adjusted basis. Above all, we place the highest priority on the stewardship of our clients’ assets, as their best interests are ultimately aligned with our business goals.


Counterpoint is a boutique asset management business. The core offerings are three multi-asset class (balanced) funds, two equity funds and a fixed interest income fund. While our expertise is weighted towards asset allocation and the construction of multi-asset portfolios, we believe that the major “building blocks” of fixed interest and equities are vital and therefore much emphasis is placed on stock picking and bond selection as well.

We have opted for a high service/low client base model, allowing us to focus on fewer supporters, but with real value add. Increasingly, advisors and consultants using asset managers need to be fully versed in investment strategies and positioning, which is truly only possible if all parties are fully informed. All our advisors have direct lines to the fund managers and are invited to attend and participate in our investment strategy meetings. We value these interactions as not only do we learn from the broad market, but most importantly it prevents us becoming an inward focused product house, forgetting who the ultimate client is – the investor.

We run a lean business in which each individual makes a meaningful contribution. We invest in areas that are critical such as technology, risk management and operational systems, while outsourcing to leaders in areas in which we cannot provide a similar or better service in-house.

We are owner-managed and our business and personal success is determined by the services and products we deliver to the market.


Our edge lies in our long experience in dealing with multi-asset class portfolios in a risk-controlled way. We operate across the full investment spectrum, starting with the risk-free rate through to the more volatile equity assets. We do not neglect assets in our portfolios that have a different source of return or a low correlation with the rest of the portfolio, such as physical gold.

We also have extensive experience in the use of derivatives for the reduction of risk in our portfolios. The integration of an asset into a portfolio is always done with an optimal risk-return framework in mind. We are mindful of avoiding permanent loss of wealth and would rather avoid risks that are too big even if the potential return may be commensurately large. This, we believe, gives us an edge in the management of a diverse range of portfolios.


We believe valuation is the key driver to realising returns over the long run but the environment in which valuations are set is dynamic and subject to change. Securities can remain off fair value for prolonged periods of time given not only behavioral factors, such as hope and fear, but also in response to specific macro factors that continually arise in markets. Structural changes in the global political economy also impact the potential return of markets.

We therefore think it is necessary to modulate valuation with top-down macro considerations in our investment approach, as this allows for a more complete capturing of the risk-return dynamics of markets.


1. We treat our customers fairly
2. We always act with integrity
3. We strive for excellence
4. We are brave and bold, without being irresponsible
5. We strive to build a company that people want to work for and are proud of
6. We are intolerant of politics, arrogance, negativity and idleness
7. We are humble in success and strong in failure
8. We hire the best people, we invest in our people and foster a culture of tolerance, learning and growth
9. We are entrepreneurial
10. We are agile and adaptable and continually challenge the status quo